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Terralink Insurance Expands with Acquisition of Eight Agencies in Michigan, Texas, and Louisiana

ANN ARBOR, MI — Terralink Insurance Services, a tech-enabled national brokerage, has finalized the acquisition of eight independent insurance agencies across Michigan, Texas, and Louisiana. This strategic move significantly strengthens the company’s regional presence and deepens its capabilities in both commercial and personal lines.

The financial terms of the transactions were not disclosed.

Headquartered in Ann Arbor, Michigan, Terralink provides property and casualty, employee benefits, and high-net-worth personal insurance solutions. The company’s growth model focuses on combining the local expertise of independent agencies with the scale, technology, and support of a national platform.

“These agencies are among the most trusted in their communities,” said Ethan Rowe, CEO of Terralink Insurance. “Each brings unique strengths to our organization, and more importantly, they share our core values—integrity, ownership, leadership, and service.”

A Strategic Addition of Talent and Expertise

With these acquisitions, Terralink gains strong footholds in key markets across the Upper Midwest and the South. The agencies will now operate under the Terralink brand, while retaining their existing teams and client relationships.

To promote shared growth, all employees from the acquired firms will join Terralink’s Employee Purpose Plan—an equity incentive program designed to give every team member an ownership stake in the company’s long-term success.

“We believe every employee should benefit from the value we create together,” Rowe said. “The Employee Purpose Plan reflects that commitment.”

The Eight Acquired Agencies

Michigan

  • Warrendale Insurance Agency (Livonia)
    Led by Barb Kunina, Warrendale delivers multiline P&C coverage, including solutions for specialized industries and niche markets.

  • U.P. Insurance Agency (Iron Mountain)
    Under the leadership of Todd Lysinger, U.P. Insurance provides commercial and health insurance to businesses across the Upper Midwest.

  • Entrust Insurance and Financial Services (St. Clair Shores)
    Run by Dan LaLiberte, Entrust is known for its high-touch personal lines service, particularly for high-net-worth individuals.

  • Canopy Insurance Group (Birmingham)
    Co-led by Janell Evans-Olsey and Joseph Simon, Canopy focuses on large national commercial accounts with complex coverage needs.

Texas

  • Infiniti Insurance Services (Spring)
    Led by Hazel Moreno, Infiniti specializes in large commercial accounts and has earned a strong reputation across Texas.

  • King Phillips Insurance (Houston)
    Headed by Troy White, King Phillips provides full-service insurance programs to middle-market commercial clients.

Louisiana

  • Beasley Keith Insurance (Bossier City)
    A middle-market commercial agency led by Gail Rinchuso, Beasley Keith serves clients throughout Louisiana and the Houston region.

  • Safe Harbor Insurance (Bossier City)
    Directed by Ashlin Strother, Safe Harbor focuses on high-net-worth personal lines, offering tailored risk solutions and concierge-level service.

Technology-Driven Growth with Lead Nexus

The newly acquired agencies will benefit from access to Terralink’s Lead Nexus platform—a proprietary, AI-powered growth engine that supports smarter prospecting, predictive analytics, and seamless onboarding for clients.

“Lead Nexus allows our teams to work smarter, not harder,” said Rowe. “It enhances everything from client acquisition to service delivery, all while keeping relationships at the center of the experience.”

By integrating Lead Nexus, each agency gains immediate access to centralized tools that help scale operations, deepen client insights, and unlock new revenue opportunities.

A Stronger, National Platform—Backed by Local Strength

These eight acquisitions advance Terralink’s mission to build a national platform rooted in local expertise. By bringing together successful independent agencies and giving them the tools to grow, Terralink aims to offer a differentiated experience to clients, carriers, and employees alike.

“Our approach is simple,” Rowe explained. “Find great people doing great work, give them the technology and support to grow, and make sure they share in the success.”

With stronger coverage across Michigan, Texas, and Louisiana—and enhanced offerings in both commercial and personal lines—Terralink is well positioned for continued expansion.

About Terralink Insurance Services

Terralink Insurance Services is a national insurance brokerage based in Ann Arbor, Michigan, offering comprehensive solutions in property & casualty, employee benefits, and personal lines. Terralink partners with top-performing agencies across the U.S. and empowers them with advanced technology, shared ownership opportunities, and centralized support—creating a modern insurance experience built on trust, service, and innovation.

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